How We Work

What types of clients do you work with?
We work with a variety of B2C & B2B businesses of every size, including small businesses.
What is your process?
There are 2 phases to our process. Our get Clear process details our first phase. In this phase we onboard clients, develop a plan and execute to strategy. In the 2nd phase, we are optimizing our plan based on our initial learnings and building a plan to grow within the strategy we created and the ongoing needs of the client.
How much should I budget?
This is dependent upon your need. We will always give it to you straight, meaning based on a needs assessment, and following our get Clear process, we will be honest with you regarding what needs to be done and the expected investment. However, we also understand that plans have to be optimized based on budgets, so we will work with you to get to a place where we can balance your needs with your budget.
What are your prices?
Our pricing is based on the individual needs of the client. So, we cannot give you a set price from an itemized list on this site. What we can do is listen to your needs, provide a quote and detail exactly how your marketing dollars will be used and what you can expect as a deliverable and the expected ROI.
Do you offer package pricing?
We will offer a "package" price for multiple services based on the individual needs of the client. We do not offer a set package price based on an itemized list of services on this site.
What are your hours?
We are open from 8:30am to 5pm Mon- Fri. Strategists and managers are always available after hours to support ongoing campaigns.

Digital Marketing

What ROI should I expect from my digital marketing efforts?
Half of the answer to this question lies in your stated company goals for your marketing efforts. The other half lies in the execution of those efforts. As part of our process, we help companies get Clear about their digital marketing goals, and we establish the KPIs necessary to measure and learn from the marketing efforts we execute. We also help with the actual measurement and align the numbers to your revenue goals. We can do this with any marketing tactic.
Why does the customer journey matter?
We have a simple answer. If you don't know how a consumer will arrive at that moment where they purchase from you then you don't have all the information you need to help them get there. Notice how we said "consumer" and not "customer" here? This is because you need to study the consumer audience for your product to understand how to convert them to customers. We help businesses with consumer journey mapping and customer journey mapping to help arrive at a profile ho how consumers become aware of your business, understand your business, consider your business and finally make the step to become your customer.
What social media sites are best for marketing my business?
That depends on your business. If you are a B2B business we can bet you need to be on LinkedIn but that is not to say you shouldn't be on Pinterest or Instagram. And, if you're a B2C company you may want to be on Facebook and Instagram as well as YouTube. Where you decide to have presence is based on your overarching company goals, your consumer audience and the abilities you have within your company or marketing partner. We help businesses decide where to go. And we assist with all the work that comes with establishing and maintaining a presence on those sites.
Why do I need a content marketing strategy?
Creating a theme for your Facebook page won't help you get new customer leads. A logo won't either. Your brand colors won't, and neither will your pictures on Pinterest. Your strategy will get you leads. If it's the proper strategy and executed correctly. A strategy is your plan and all its tactical elements that work together to achieve the outcome you desire. Remember that all the pieces work together. We assist our clients with actionable strategic plans to pull together the right elements to help you reach your digital marketing goals. We assist with every part of the content plan from copywriting to design. From white papers to infographics and newsletters. And, our partners assist us with videography and photography as well.
Why do I need an email marketing strategy?
Your email marketing strategy may be the most important part of your marketing plan. We've all heard of the 80/20 rule. If you have not, here it is. 80% of your revenue comes from 20% of your clients. Why is that important? The rule applies to customer loyalty. And, what is a great way to maintain customer loyalty? Email marketing. We develop effective email marketing strategies aimed at maintaining effective communication with your clients. We also help with growing your email list and creating a plan to utilize your email list to attract new customers and additional purchases from loyal customers.
How can I design more effective ads for my Google Ads campaign?
Your google ads succes is based on a number of factors. Four of those is your bid, your landing page experience, your targeting strategy and the overall quality of your ad design. By focusing on these 4 key areas, we are able to develop an ad that helps you rank higher within google search and win more bids more often.
Contact Info

Encompass Clarity, Inc.
17344 West 12 Mile Road
Suite 202
Southfield, MI 48076

Phone: 1-800-914-7998